Not only did Ford’s newest selection of sporty car options get an upgrade, these vehicles are now bringing in a wave of younger buyers.
Thanks to models like the Fiesta ST, Focus ST, Focus RS, and Fusion Sport, Ford is seeing a surge in young, performance-hungry customers.
According to New Vehicle Customer Study data from MaritzCX, drivers of these sporty Ford options are on average three-to-ten years younger than buyers of traditional Ford vehicles. Additionally, the study shows that these younger buyers also have annual incomes that are approximately 70% higher than buyers of regular Focus and Fiesta models.
This is not only important for Ford right now, but younger buyers also have a greater chance of being repeat customers in the future as well. All of Ford’s sporty vehicle options provide drivers will the agility and innovation they crave for the day ahead as well as practicality and safety.
For more information on Ford’s new sporty car options, make your way to DCH Ford of Thousand Oaks. We take pride in being one of Los Angles, CA’s leading new and used Ford dealers. Our friendly experts are here and will work to pair you with the Ford you want today. Be sure to stop by and check out our inventory and more!